I should have written this earlier, but I thought I would let the hype go down. On second thought, its worth it. So, Cereplast held a contest called ‘Make Your Mark’ for designers, in the hope of finding a new symbol that identifies bioplastics among consumers. And, the contest worked. They have announced the winner, Laura Howard, a graphic design student at the University of Louisville in Kentucky, who was awarded $25,000 for her design. The symbol itself is green and quite nice.
This contest was modeled similar to its predecessor in 1970 that helped come up with a symbol for recycling. Like the recycling symbol, the bioplastic symbol will also be stamped on all the products of its kind, to make it easier for the consumers to identify. Chairman and CEO of Cereplast, Frederic Scheer noted that with approximately 300 million tons of plastic produced globally each year, the new symbol will provide an option for the consumers to make a decision to choose sustainability over petroleum based products.
